“I reached out to you because I’ve been on your mailing list for years and your own emails had already done the selling. I’d seen month after month how good your newsletters are. That one was a no-brainer. Second, you run Rachel’s List, a membership-based jobs board for copywriters. My business is structurally the same, just for VAs. So you didn’t need a long briefing on my industry, my members, or what a monthly newsletter needed to achieve. You get membership businesses from the inside.
The most valuable part of working with you is that I don’t have to do anything. Each month a fully-built newsletter arrives in my inbox: copy, images, GIFs, design, plus three subject lines to choose from. There’s no editing round, no “this needs another pass.” You bring angles and ideas I wouldn’t have come to on my own. And if I throw you a half-formed idea in an email, you turn it into a full newsletter the following month with no further input. The time saved is enormous. The other part is that the newsletters work. Within the first quarter, we had new job listings on VALN that came directly from your emails, and the quantity of conversions is growing the longer my leads are receiving emails written by you.”