On the blog
Just thoughts, really.
Customers confused by your poor messaging? Here’s how to fix it 1600 900 Rachel Smith

Customers confused by your poor messaging? Here’s how to fix it

I slipped into the pool to start my laps, brand new goggles firmly in place. Only to find… my eyes instantly filled with water on the first stroke. New goggles…

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3 essential ways to use interviews to create content people trust 1600 900 Rachel Smith

3 essential ways to use interviews to create content people trust

If you want to take your content from meh to marvellous, you just need one little tweak: start including interviews. Why do interviews make your content more authoritative? So many…

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The blog post that put my client onto page 1 of Google 1920 1080 Rachel Smith

The blog post that put my client onto page 1 of Google

Over the years I’ve had quite a few small business clients ask me to design a website for them, or write some copy for their new site – but shy…

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