Content marketing Archives

Yellow phone hanging upside down against black background. On the right of the image, there are the words 3 essential ways to use interviews to create content people trust

Rachel Smith
January 10, 2023
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3 essential ways to use interviews to create content people trust

3 essential ways to use interviews to create content people trust https://rachelsmith.com.au/wp-content/uploads/2023/01/3-essential-ways-to-use-interviews-to-create-content-people-trust-1.jpg 1600 900 Rachel Smith Rachel Smith https://secure.gravatar.com/avatar/84ef462db553203e10fcbda0936ed56d?s=96&d=mm&r=g January 10, 2023 November 12, 2023

If you want to take your content from meh to marvellous, you just need one little tweak: start including interviews. Why do interviews make your content more authoritative? So many reasons. Interviews give your content more credibility and colour Original quotes elevate your brand and help create content people trust A skilled journalist or copywriter…

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Rachel Smith
September 13, 2022
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The blog post that put my client onto page 1 of Google

The blog post that put my client onto page 1 of Google https://rachelsmith.com.au/wp-content/uploads/2022/08/The-blog-post-that-put-my-client-onto-page-1-of-Google-1.jpg 1920 1080 Rachel Smith Rachel Smith https://secure.gravatar.com/avatar/84ef462db553203e10fcbda0936ed56d?s=96&d=mm&r=g September 13, 2022 November 12, 2023

Over the years I’ve had quite a few small business clients ask me to design a website for them, or write some copy for their new site – but shy away from adding a blog. “Nope, don’t need a blog,” they tell me confidently. “I just need a website that people can visit and see…