Content marketing

Yellow phone hanging upside down against black background. On the right of the image, there are the words 3 essential ways to use interviews to create content people trust

3 essential ways to use interviews to create content people trust

3 essential ways to use interviews to create content people trust 1600 900 Rachel Smith

If you want to take your content from meh to marvellous, you just need one little tweak: start including interviews. Why do interviews make your content more authoritative? So many reasons. Interviews give your content more credibility and colour Original quotes elevate your brand and help create content people trust A skilled journalist or copywriter…

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The blog post that put my client onto page 1 of Google

The blog post that put my client onto page 1 of Google 1920 1080 Rachel Smith

Over the years I’ve had quite a few small business clients ask me to design a website for them, or write some copy for their new site – but shy away from adding a blog. “Nope, don’t need a blog,” they tell me confidently. “I just need a website that people can visit and see…

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