“Rachel has a rare knack for making every email feel like a conversation. Her writing is warm, witty, and surprisingly hard to put down. She brings a journalist’s instinct for what people actually want to read, combined with a copywriter’s understanding of how to move them to buy without ever feeling pushy or formulaic.
Whether it’s a welcome sequence, a storytelling newsletter, or a sales email that doesn’t make your skin crawl, she gets the voice right and keeps readers genuinely engaged. If you’re looking for someone to build a real connection with your community through email, Rachel is the person I’d call first.”
“I reached out to you because I’ve been on your mailing list for years and your own emails had already done the selling. I’d seen month after month how good your newsletters are. That one was a no-brainer. Second, you run Rachel’s List, a membership-based jobs board for copywriters. My business is structurally the same, just for VAs. So you didn’t need a long briefing on my industry, my members, or what a monthly newsletter needed to achieve. You get membership businesses from the inside.
The most valuable part of working with you is that I don’t have to do anything. Each month a fully-built newsletter arrives in my inbox: copy, images, GIFs, design, plus three subject lines to choose from. There’s no editing round, no “this needs another pass.” You bring angles and ideas I wouldn’t have come to on my own. And if I throw you a half-formed idea in an email, you turn it into a full newsletter the following month with no further input. The time saved is enormous. The other part is that the newsletters work. Within the first quarter, we had new job listings on VALN that came directly from your emails, and the quantity of conversions is growing the longer my leads are receiving emails written by you.”
I hired you to do an edit and copy on our karate welcome pack and from the outset, engagement was excellent. Your ability to orientate into my world and business meant that we were having value add discussions really quickly. And, because you could understand and empathise with the model, messaging, and methods I was trying to create, it meant you felt more like a business partner than a contractor.
“Although we reached out to you for some help with [web] copy, you ended up [also] owning our email marketing channel from concept to deployment all by yourself. We’re now getting email open rates in the mid-40s which is phenomenal in any industry, especially in a list size of tens of thousands.”
“I have been using Rachel’s copywriting skills for many years. Most recently she’s been writing newsletters for us – we never had one before, and it resulted in a heap of new business!”
“Feel like I’ve found my copywriter – Rach is the one and only. So professional, prompt, organised and thorough. Listened to my needs and wrote up everything my brand needed to come to life. Got the job done on the first round.”
“You produce clean, well researched copy that perfectly matches the tone of the magazine – and our readers. You’re also fast, reliable and very easy to work with. And, your article pitches are always on point, which makes my job so much easier.”
“I hired you because your copy was on point – the perfect blend of empathy and humour. You effortlessly blended in with our in house marketing team to deliver projects of all sizes and complexities – and although we reached out to you for some help with copy, you ended up [also] owning our email marketing channel from concept to deployment all by yourself. We’re now getting email open rates in the mid-40s which is phenomenal in any industry, especially in a list size of tens of thousands.”
“I reached out to you because I needed an excellent copywriter who could capture the essence of our brand and communicate it clearly across a complete website redesign. Working with you felt collaborative and effortless, and you brought our ideas to life with copy that feels both professional and approachable. Plus, your suggestions and honest feedback on layout and SEO optimisation was outstanding. Since the launch, we’ve seen a noticeable increase in site engagement and the redesign has definitely strengthened our online presence.”
“Rachel’s professionalism, creativity, and dedication to delivering high-quality content has significantly contributed to the success of THE INARRA. She’s brought her exceptional content writing skills to a variety of topics and her ability to craft engaging, well-researched and informative content pieces is impressive. When interviewing experts, she not only captures the essence of the conversation but also presents it in a way that’s both accessible and insightful for our audience.”
“At the start of the project we were concerned generally about the copywriter we hired not understanding the brand or getting the tone of voice right. So I really appreciated how flexible you were with us, your very friendly approach and how you were able to capture the voice of Medicar without a lot of direction. I feel like we were still trying to figure this out ourselves, so we needed someone who could take the lead and you were able to do this. We loved your work, attention to detail, communication and organisation during the project. You made the process completely stress-free and straightforward.”
“Excellent choice for a content writer / copywriter in Sydney. Asks appropriate questions and delivers professional copy.”
“Rachel is simply a brilliant copywriter, adept at working with any client on any topic. She’s flexible in her approach, a great communicator and transparent about deadlines and budgets. Her ongoing work providing SEO optimised blog content has resulted in improved SERP rankings for our client, engaging content for social media as well as high-converting lead generation. One of the best all-round wordsmiths I’ve worked with.”
“Marketing is not my greatest skill – so when I was introduced to Rachel, my business changed for the better. She’s even saved in my phone as the ‘marketing guru’! Rachel’s skill, knowledge and advice has transformed how I look online. She’s just made everything so easy to achieve.”
“Rachel is a brilliant copywriter and journo: she delivers clean copy that’s well-researched, engaging and fits the brief. Plus, she delivers on time, which — in the busy world of endless deadlines — makes all the difference.”
“We had a great experience working with Rachel, who offered advice on our content and SEO and re-wrote our website copy and metadata to give our site a more professional polish. We’re really pleased with the results and are already seeing changes in Google.”
“In a crowded Australian media landscape, Rachel Smith stands head and shoulders above so many others for three simple reasons: she follows a brief to the tee, the work produced is clear, clean and to the point, and Rachel is terrific to deal with. I’ve commissioned her over and over and recommended her to others.”
“A brilliant, multi-talented writer. Very easy to work with.”
“Rachel came highly recommended and was an absolute joy to work with. She took my overwhelm at writing my beauty product descriptions and blog posts and turned them into confidence! I have so much more love for my website now that Rachel has jazzed it up, fixed the broken bits and taken the blank space out of writing my blogs and social media posts.”
“Rachel is a terrific writer; someone I’ve entrusted complex feature story ideas to, knowing she has the expertise and talent to deliver a superior result every time. She’s a creative wordsmith who takes pride in her work and deals easily with the toughest of interview subjects.”