“Rachel has a rare knack for making every email feel like a conversation. Her writing is warm, witty, and surprisingly hard to put down. She brings a journalist’s instinct for what people actually want to read, combined with a copywriter’s understanding of how to move them to buy without ever feeling pushy or formulaic.
Whether it’s a welcome sequence, a storytelling newsletter, or a sales email that doesn’t make your skin crawl, she gets the voice right and keeps readers genuinely engaged. If you’re looking for someone to build a real connection with your community through email, Rachel is the person I’d call first.”