“Feel like I’ve found my copywriter – Rach is the one and only. So professional, prompt, organised and thorough. Listened to my needs and wrote up everything my brand needed to come to life. Got the job done on the first round.”

“I hired you because your copy was on point – the perfect blend of empathy and humour. You effortlessly blended in with our in house marketing team to deliver projects of all sizes and complexities – and although we reached out to you for some help with copy, you ended up [also] owning our email marketing channel from concept to deployment all by yourself. We’re now getting email open rates in the mid-40s which is phenomenal in any industry, especially in a list size of tens of thousands.”

“I reached out to you because I needed an excellent copywriter who could capture the essence of our brand and communicate it clearly across a complete website redesign. Working with you felt collaborative and effortless, and you brought our ideas to life with copy that feels both professional and approachable. Plus, your suggestions and honest feedback on layout and SEO optimisation was outstanding. Since the launch, we’ve seen a noticeable increase in site engagement and the redesign has definitely strengthened our online presence.”

“At the start of the project we were concerned generally about the copywriter we hired not understanding the brand or getting the tone of voice right. So I really appreciated how flexible you were with us, your very friendly approach and how you were able to capture the voice of Medicar without a lot of direction. I feel like we were still trying to figure this out ourselves, so we needed someone who could take the lead and you were able to do this. We loved your work, attention to detail, communication and organisation during the project. You made the process completely stress-free and straightforward.”

“Excellent choice for a content writer / copywriter in Sydney. Asks appropriate questions and delivers professional copy.”

“Rachel is simply a brilliant copywriter, adept at working with any client on any topic. She’s flexible in her approach, a great communicator and transparent about deadlines and budgets. Her ongoing work providing SEO optimised blog content has resulted in improved SERP rankings for our client, engaging content for social media as well as high-converting lead generation. One of the best all-round wordsmiths I’ve worked with.”

“Marketing is not my greatest skill – so when I was introduced to Rachel, my business changed for the better. She’s even saved in my phone as the ‘marketing guru’! Rachel’s skill, knowledge and advice has transformed how I look online. She’s just made everything so easy to achieve.”

“We had a great experience working with Rachel, who offered advice on our content and SEO and re-wrote our website copy and metadata to give our site a more professional polish. We’re really pleased with the results and are already seeing changes in Google.”

“A brilliant, multi-talented writer. Very easy to work with.”

“Rachel came highly recommended and was an absolute joy to work with. She took my overwhelm at writing my beauty product descriptions and blog posts and turned them into confidence! I have so much more love for my website now that Rachel has jazzed it up, fixed the broken bits and taken the blank space out of writing my blogs and social media posts.”

“I have been using Rachel Smith’s copywiting skills for many years. Her creativity, ability to work with tight deadlines and broad spectrum of knowledge continues to impress me. Whether it be web copywriting, e-newsletters, or punchy one liners – Rachel is the lady to talk to.”