01
How I work
What types of clients / companies do you write for?
It’s a mish-mash! I work for small businesses, digital agencies, banks and corporates – and some of my past and current clients include Destination NSW, Village Roadshow, Coles, Westpac and Newcastle Permanent.
I also write for magazines, news outlets and websites. My features have appeared in CHOICE, Officeworks Noteworthy, the SMH, The Sunday Telegraph, Dare magazine, Women’s Fitness, Handyman magazine, Foxtel Magazine and many other consumer and trade titles.
I need a copywriter. How do I start the process?
The first step is to fill out my client Q&A form – it gives me a bit of background about you, your project and your budget. We’ll then have a chat (phone or Zoom), where I’ll get more detail about your project. You can also subscribe to grab my pricing and services guide if you’d like more info on my packages.
I’ll shoot over a formal quote and if accepted, I’ll ask you pay my 25% commencement fee to lock your project into my schedule. I’ll also send you a contract to sign outlining all facets of the project, what’s included (and what’s not), deadlines and niggly legal bits. And then we’ll get started!
I need a content marketing writer - help!
No problemo. Simply fill in my client Q&A or drop me a quick line via my contact form to let me know what you need and we’ll take it from there.
How quickly can I book you in to do my project?
Sometimes I can fit in small, quick copywriting or content jobs (very tight turnarounds may come with a rush fee of 25 percent). For most projects or features involving interviews, I need a deadline of at least 2-3 weeks.
If interviews are required, who finds the sources?
I have wide networks and am happy to source interviewees and case studies. Or, if you’d rather supply your own sources, that’s fine too.
02
Let’s talk money
What do you charge for web copywriting?
Project costs vary widely, but as a rough guide, a 5+ page website may start at $2600 and go upwards from there, depending on what you need. You’ll find more of my web copy packages in my services guide – subscribe here to grab it.
If you’ve got a project in mind, fill in my client Q&A form and I’ll get back to you within 24 hours. We can then chat about what I can do for your budget.
What do you charge for writing for print or digital editors?
Usually the rates are set by the editor who commissions me, but I’m usually paid between 80c and $1/word.
What do you charge for a content marketing piece?
Usually somewhere between $650-1500 per piece (from 600 words and up), which includes SEO, metadata and an interview with a subject matter expert, which I highly recommend.
I also do comprehensive content plans for clients, mapping out a whole year of content for you (in a Google sheet your whole team can access). And I offer packages that bundle the content, interviews, images, social captions, newsletter copy and even uploading / scheduling your content.
Do you offer retainers to clients?
Absolutely. If you have a regular scope of work you need completed, a retainer is the best way to secure time in my schedule each month. Retainer fees are due on the first of the month.
I need guidance on what to pay freelancers
I get it! It’s a minefield, right? Head over to Rachel’s List and download the pay rates report for some facts and figures.
I need to pick your brain...
I have one-hour Buy My Brain sessions available on Zoom, which are great for deep questions, clarity and direction. These are $495.
Book in to talk about anything from website issues, newsletters, content, membership websites or something else related to your business. For more of my packages, subscribe to grab my pricing and services guide.
03
Random bits and bobs
Do you do editing and proofreading?
I used to be a magazine sub-editor, so any copy or content I write for you will be letter perfect by the time it hits your inbox.
And while I used to take on editing projects, I no longer do – so if you’re looking for an editor, drop me a line and I’ll send over a list of accredited red-pen-wielding legends to whip your project into shape.
Do you do email marketing for clients?
Yes. I can write emails aligned with your current strategy or help you map out an email marketing strategy to follow.
I’ve worked on successful nurture sequences, launch emails and newsletter copy. (My own weekly newsletter, The Wrap-Up, gets consistent open rates of over 50% and a CTR of 5-7 percent).
Do you build websites for clients?
I have built simple WordPress sites for clients in the past (and I built this site you’re on!) but generally I’ll refer you to a designer who’s experienced in this space. For these types of projects, I’ll usually write the copy and help oversee the website look’n’feel.
If you’re just looking for website copy, I create Draftium wireframes for all website copywriting projects I work on, so you can see how your copy might look on a live site.
Can you help me find other freelancers (like a designer, or SEO expert)?
Yes, I may be able to refer you to great freelancers in my network. Or, I can bring a team together to manage your project.
You’re also very welcome to post a job or gig via Rachel’s List, which connects you with thousands of talented creative freelancers. Email me the ad and I can post it for you for nix.
What other pies have you got your fingers in?
I run Rachel’s List, an Australian jobs board connecting freelance writers and other creatives with employers.
It’s also a much-loved freelance community and offers a shop full of resources, regular masterclasses, a blog and The Wrap-Up, a Friday afternoon newsletter that goes out to over 4000 industry movers’n’shakers.
I co-host The Content Byte podcast with fellow journalist Lynne Testoni – our weekly episodes feature interesting guests and topics around content writing and freelancing. I also run Letter To My Ex, a website that’s popular with lovelorn humans around the globe.