Frequently asked
questions
Whether you're looking for info
about how I charge or what it's like
to work with me, you'll find it here.

01

How I work

  • As a freelance copywriter and content writer, I work with a range of different clients.

    Small businesses, digital agencies, banks and corporates call on me to create web copy, content marketing pieces, lead magnets and more. Some of my past and current clients include Westpac, Newcastle Permanent, Destination NSW, Village Roadshow and eHarmony.

    I also write for magazines, news outlets and websites. My features have appeared in CHOICE, the SMH, The Sunday Telegraph, Good Health, Women’s Fitness, Vacations and Travel, Reader’s Digest, Inside Out, Foxtel Magazine and many others consumer and trade titles.

  • The first step is to fill out my client Q&A form – it gives me a bit of background about you, your project and your budget. We’ll then have a chat (phone or Zoom), where I’ll get more detail about your project.

    I’ll shoot over a formal quote and if accepted, I’ll ask you pay my 50% commencement fee to lock your project into my schedule. I’ll also send you a contract to sign outlining all facets of the project, what’s included (and what’s not), deadlines and niggly legal bits. And then we’ll get started!

  • Welcome! I can help. I write content marketing pieces for banks, insurance companies, real estate agents – all kinds of businesses.

    Simply fill in my client Q&A or drop me a quick line via my contact form to let me know what you need and we’ll take it from there.

  • Sometimes I can fit in small, quick copywriting or content jobs (very tight turnarounds may come with a rush fee of 25 percent). For most projects or features involving interviews, I need a deadline of at least 2-3 weeks.

  • I have wide networks and am happy to source interviewees and case studies. Or, if you’d rather supply your own sources, that’s fine too.

02

Let’s talk money

  • Project costs tend to vary widely, which is why I don’t list my copywriting rates here.

    However, if you see something in my portfolio that’s similar to what you need, by all means drop me a line for a rough estimate – or fill in my client Q&A form and I’ll get back to you within 24 hours. We can then chat about what I can do for your budget.

  • Usually the rates are set by the editor who commissions me, but I’m usually paid between 70c and $1/word.

  • It depends, but usually somewhere between $400-700 per piece (of around 600 words). I quote for these pieces based on the word count and the extras that may be required as part of the brief, such as:

    • Additional research and/or interviews
    • SEO keywords that need to be inserted
    • Whether metadata is included in the fee
    • Social media teasers and images, etc.
  • Absolutely. If you have a regular scope of work you need completed, a retainer is the best way to secure time in my schedule each month. Retainer fees are due on the first of the month.

  • I get it! It’s a minefield, right? Head over to Rachel’s List and download the pay rates report for some facts and figures.

03

Random bits and bobs

  • I do! I was a magazine sub-editor when I started out, and I do love making words behave.

    In recent years, I’ve worked on copyediting and proofreading projects for the ECMS, Department of Juvenile Justice, Good Shepherd Microfinance, Random House and many more. I always ask for a sample of the job (so I can see what shape it’s in) before I give you a quote.

  • Yes. An online course can be a huge amount of work so my fees are worked out depending on how much is in your course curriculum – and exactly what you need.

    As an example, you may need copy for the course itself and emails to send to your participants. You might need video scripts or downloadable templates. And you might want everything uploaded to a course platform and tested (like Thinkific).

  • Yes, I may be able to refer you to great freelancers in my network. Or, I can bring a team together to manage your project.

    If you need creative skills or services I don’t offer, you can also post a job or gig via Rachel’s List, which connects you with thousands of talented creative freelancers.

  • I do (I built this one you’re on!), so if you’re after a simple WordPress site and copy, I’m happy to give you a quote.

    If your project is particularly complex, I can either refer you to someone more experienced than I am – or I can project manage the site build alongside my developer and designer.

  • I run Rachel’s List, an Australian jobs board connecting freelance writers and other creatives with employers.

    It’s also a much-loved freelance community and offers a shop full of resources, regular masterclasses, a blog and The Wrap-Up, a Friday night newsletter that goes out to over 4500 industry movers’n’shakers.

    I co-host The Content Byte podcast with fellow journalist Lynne Testoni – our weekly episodes feature interesting guests and topics around content writing and freelancing. I also run Letter To My Ex, a website that’s popular with lovelorn humans around the globe.

    My true down-time is spent hanging out with my fam, floating in the nearest body of water, or thinking about what to cook for dinner!

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